As can be seen below from IP number statistics in the sifferkoll.se log files, most visitors are from the US representing 30-40%. Europe as a whole have 40-45% with a focus on northern european countries.
Looking at interest per capita the northern european countries dominate totally.
While US and China heads the overall ranking.
Looking only at downloads of the Lugano Report during 2016 we see a similar pattern. Note however the eastern europe countries like Russia, Ukraine and Bulgaria have relatively higher ranking, and China lower.